Thresh Bakery
In 2021, I was pursuing my goal of one day being able to do brand design full-time. That sometimes meant creating portfolio work, because every graphic designer knows that sometimes you have to create the work you want to get. (Case in point: Ceramica > Maple Leaf Pottery!).
The concept behind Thresh was a bread-only bakery. That’s right – no cookies, cakes, pies, or pastry! Thresh would essentially be a one-stop for all things bread, such as rolls, buns, croissants, biscuits, challah, sourdough, and brioche.
The inspiration behind Thresh included lots of textures, and a few organic elements (wheat, rye, etc). I wanted the palette to feel warm, and the font to feel timeless yet cool. Taking home a loaf of bread from Thresh should be an experience that both inspires confidence and creates community.
If you're looking to tell your story through strong, timeless branding, fill out an application!
